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Illustration
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From photo realism to emotive abstracts to whimsical cartoon imagery, illustration brings a special flair to advertising and marketing materials to reinforce the sales message.
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Designed and Illustrated for Transport SA, a department of the Government of South Australia, 'Grey Attache' was born to be the lead character in a promotional campaign to raise awareness of the Department's internal travel coordination services.
Katron Creative fully managed the project which targetted the Department's employees over a period of weeks through dissemination of a set of 'Postcards' describing Grey Attache's pleasurable travelling experiences. The aim being to continuously inform staff of the reliable range of inhouse travel services available.
Illustrations were bright and colourful using cartoons to visually appeal to employees during their busy days. Numerous illustrations were developed for a positive reinforcement of staff's key travel needs. 'Eyecatching' and 'memorable' were strong components of the Department's creative brief.
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The Katron Creative design team created these illustrations for Welding Industries of Australia for use in their fax promotions.
The monochromatic technical illustrations are simple, yet effective for reproduction on facsimiles.
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