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Produced in 2006 for the Grote Street Business Association, in conjunction with the South Australian Government Department of Education, Employment, Science & Technology and the South Australian Police, the 'Stay Safe' Safety Training CD was Researched, Scripted, Designed and Produced at Katron Creative.
An accompanying A3 poster was also created for use in workplaces to promote the Safety training CD. Digital printing was chosen for economical, yet high quality reproduction of the vibrant poster.
OCTOBER 2006 NEWS FLASH - 'Stay Safe' has won the prestigious 2006 Property Council of Australia 'Economic Development' Award in their 'Main Streets Town Centre' category. |
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Developed as a component within a group of Educational Marketing literature, this marketing poster was designed, illustrated, copywritten and project managed by Katron Creative for the South Australian Government Department for Transport, Energy and Infrastructure.
A combination of clear and succinct text, coupled with detailed illustrative examples of boating safety navigation lights were used to ensure boat owners visiting the department's customer service centres statewide would be attracted to the information and easily self assess their own compliance with safety and navigation regulations.
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As part of the Grote Street Business Association's GROTE ECO Environmental Trading Initiative, this educational poster was designed to clearly communicate to local participating businesses its recycling programme instructions.
Origami was chosen to develop the mascot frog which was then photographed and introduced to a range of promotional materials.
Digital printing was chosen for economical reproduction of the poster due to low print run requirements and the need to be swift in response for future printing updates.
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This large product branding poster was designed and developed for Welding Industries of Australia to erect in one of their back-lit display panels at national trade show events. |
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An A1 size large product range promotional poster displayed by Welding Industries of Australia in a range of marketing situations, including trade show display booths and as part of marketing support materials for their national distributor and stockist network.
Posters are traditionally printed and laminated with long term display usage in mind. The finished product is durable and strong to weather the test of time.
Katron Creative commisioned commercial photography of the products with close attention being given to lighting, product positioning and scale to ensure a bright and accruate representation of each is presented.
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The design style for this Point-of-Sale poster carries common elements across a range of maketing materials including the welding helmet's product livery and packaging.
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