Packaging

Welding Industries of Australia requested the Katron design team develop both Product Livery and complementary packaging for a range of their welding helmets. Bold retail design techniques were introduced to ensure the product range stood out strongly in a crowded hardware or trade supply store. Key messages about the quality of the products were displayed prominently on the packaging design to address customers immediate product selection criteria. Katron Creative fully project managed the production from design and copywriting through to delivery of the final printed products, including development of various spacers to hold differing welding helmet models securely within their boxes.

Katron Creative's packaging design team project managed development of this family of 1kg DIY home handyman welding electrode packs for Welding Industries of Australia. Some features of the packaging included:- pre-hole puching for easy hanging in hardware stores Die-cut oval front window for quick visual identification by regular customer of their frequently used welding electrodes Concise copywriting of packet information to describe the best uses for each variety of electrode to attract new customers Easy fill and assembly of packs by warehouse staff in readiness for supply to stockists.

This series of packaging was created to suit Welding Industries of Australia's range of welding electrodes  that are distributed in both retail environments and tradeshows. The packaging range included designs that were created to be reproduced in both full colour and economical two colour versions. Transparent plastic "Blister" style packages were chosen to allow the customer to view the welding electodes with ease.

These plastic clam shell packages were created for Welding Industries of Australia's range of welding wire mini spools. Branding and design is consistent across the range of mini spool products, with colour coding used to quickly assist the regular customer to identify the 'usual' wire they purchase at point of sale. Both descriptive clam shell insert cards and front of spool stickers make up the branding set. Design techniques are crip, clean, bright and uncluttered to attract the eye of a new customer browsing the shelves.

Clam Shell plastic packaging for Welding Industries of Australia's range of replaceable Welding Helmet Lenses.

The Katron Creative packaging design team developed this range of self adhesive labels for a set of cans in this series of products. Productionand printing methods were chosen to ensure unit cost for each label wasas low as possible to assist with competitive sale of the product.